Early access on iPhone
Your shelf, ranked.See what your friends actually use.
Toki is a social shelf for skincare and makeup. Rank what you've tried, follow people whose skin you trust, and find your next favorite through them instead of through an ad.
One email when it's your turn on TestFlight. No newsletter.
Rank it. Follow them. Find the next one.
- GoodAverageBad
Rate in three tiers
Pick a tier, then answer a couple of this-or-that comparisons against what's already on your shelf. Toki pins the score for you. No agonizing over a 7 versus an 8.
Follow real shelves
See what your friends and favorite accounts rate highly, what earned a Holy Grail, and what they quietly stopped using.
- ⌕top among people you follow
Discover through people, not ads
Browse what's top-rated in your circle by category and brand, with where to buy it when you're ready.
A look inside
Home
What the people you follow are rating right now.
Product
The score, the reviews, and where to buy it.
Rate
Three tiers, then a couple of quick this-or-thats.
Shelf
Your ranked collection, by category.
What Toki isn't
- No prices. Toki tells you where a product is sold and hands you to the retailer.
- No sponsored placements. Nobody can buy a better score or a higher spot.
- No mystery about the money. Buy links may earn us a commission, and we say so. Read the disclosure.
Be first on the shelf.
We're letting people in a few at a time while the app is in TestFlight. Leave your email and we'll send an invite when there's room.